Nontraditional Tatics Prove Successful : Linton Associates Changes the Game Plan
A manufacturer in an automotive related industry, whose market share was shrinking rapidly, engaged Linton Associates to sell the company.
The traditional view of selling the company as a whole would be proven unsuccessful.
Linton Associates creatively segmented the saleable components and began a marketing campaign that culminated in the successful sale of the individual components. The aggregate sale price exceeded one and one half times any original estimates!